Welcome to The Metric!

In today’s email:

• 📈AI-Powered Spreadsheets Make Data Analysis Easy

• 😁 MAJOR Upgrade for Wicked Reports

• 🔑 The Ultimate Guide to Website KPIs and Measuring Performance

• And much more…

Read time: ~3 minutes

📈 AI-Powered Spreadsheets Make Data Analysis Easy

Here we are again gang… the second week in a row of a killer AI spreadsheet tool…

This one might be cooler than numerous.ai 

Rows.com’s new AI Analyst can:

• Analyze, summarize and transform data, offer quick insights and deep dives, and answer questions.

• Classify and tag text, including social media posts, support tickets, and feedback surveys.

• Generate keyword ideas and themes, blog post titles and outlines, and execute marketing campaigns.

• Summarize and transform text, clean up location data, and remove legal jargon from company names.

• Make sense of NPS comments, translated from any language and summarized to any style.

Checkout this killer AI Spreadsheet tool

😁 MAJOR Upgrade for Wicked Reports

Wicked Reports is the GOAT when it comes to tracking your Organic and Paid Digital Marketing efforts. These guys have been around for years and they know their stuff.

They just released a new, way more advanced report called “Funnel Vision.”

1. This new report optimizes the customer journey. It’s a visual representation of the funnel and helps identify areas for improvement by tracking conversion rates at each stage.
   

2. eCommerce brands can determine which campaigns are driving the most sales and make informed decisions about allocating marketing budgets. This allows for effective resource allocation and campaign optimization to increase return on investment (ROI).
   

3. ROI reports, customer journey insights, and deep integrations with transparent data results. They provide easy integration setup, guided onboarding, and fanatical customer support to ensure a seamless experience for their users.

Checkout Wicked Reports Funnel Vision

🔑 The Ultimate Guide to Website KPIs and Measuring Performance

The guys at Databox are at it again…

The provided a beautiful explanation of the Key Performance METRICS that marketers need to track:

1. When it comes to website performance metrics, there is no one-size-fits-all list. It's important to determine which metrics are most relevant to your specific industry, size, objectives, and other factors.
   

2. Acquisition metrics, such as traffic sources, unique visitors, organic traffic, keyword rankings, and top landing pages, are important for understanding how effective your website and marketing campaigns are at attracting visitors.
   

3. Engagement and behavior metrics, like engaged sessions, average session duration, dwell time, scroll depth, pages per session, interactions per visit, and click-through rate, provide insights into how users interact with your website and the effectiveness of your content and user experience. These metrics are often considered more valuable than acquisition metrics in measuring website success.

Checkout this must read article from databox

🧐 “How To” of The Week...

Looker Studio For Beginners 🙂 

Our friend Benjamin at Loves Data put together a great tutorial on getting started with Looker Studio (formerly Google Data Studio).

In a nutshell,

• Overview: Looker Studio is a tool for presenting data using various visualization options.

• Creating New Reports: It allows users to create dashboards, multi-page reports, and more.

• Connecting Data Sources: Users can connect different data sources, including Google Analytics and other third-party platforms.

• The Process: The process of creating a report in Looker Studio involves adding a data source, customizing charts, and applying filters.

• Sample Data: Shows how to create a report showing marketing channels, referrals, custom campaigns, and landing pages.

Thank you for this Ben 🤩 

Check it out here

Click here to access Looker Studio. 
P.S. - Looker Studio is 100% FREE.

🙌 Dashboard of The Week...

At The Metric, we see beauty in Data… and Dashboards 🙂 

This week, we want to recognize Takasho® Agency

Checkout this beautiful Web Analytics Dashboard:

Great work Takasho! 🎩 

🐦 Tweet of The Week...

🧐 Meme of The Week...

That's all for now!

If you have any interesting dashboards or ideas, please reach out to us by responding to this email or by sending us a DM on Twitter: @themetricnews

Thanks for reading, and see you next week. ✌️